What Makes Up the Cost of a Video?
In the past we have encountered many people whose notion of the cost of creating a video is somewhat optimistic. This page helps those people understand what the fee needs to cover.
The following list is not exhaustive, and not every item applies to every type of video, but it should provide some insight to those who need it.
- Set and strike of equipment
- Video shoot time
- Video direction
- DVD authoring
- Video preview
- DVD testing
- DVD surface visual QA
- Stuffing (DVDs and sleeves into cases)
- Ownership (purchase and maintenance) of rapidly-depreciating video and computer equipment. (Our current cameras were purchased in 2009, and like smartphones and tablets, have been superseded. Factor in computers, printers, a duplicator, microphones...)
- Admin overheads
- Business premises rental and utilities
- Research (equipment, techniques, trends, video subject matter)
- Skills and knowledge updates
For each hour of video shot, there are usually at least six and sometimes fifteen or more hours of other work to do on a video.